Silver lining behind BTS’ first Grammy nomination loss

BTS’ English chart-topper “Dynamite” was a nominee for the 63rd Annual Grammy Awards, making them the first Kpop group to be nominated for the Grammys. Although they could not bag the prize, their fans were quick to cheer them up by buying their song, making “Dynamite” the best-selling song performed at the Grammys on Monday, March 15.

BTS is the first all-South Korean group to debut at no.1 in the Billboard Top 100 with their song “Dynamite”, and remained at the top for two consecutive weeks. Despite being released last year in August, “Dynamite” is still charting, spending its 29th week in the Billboard Top 100. The “Dynamite” music video has also become the most viewed music video in 24 hours on YouTube with 101.1 million views. 

With their hit song “Dynamite”, BTS made their debut as the first Kpop act to perform at the Grammys. The song also received nomination for the Best Pop Duo/Group performance, along with Ariana Grande and Lady Gaga’s “Rain On Me”, Taylor Swift and Bon Iver’s “exile”, Justin Bieber and Quavo’s “Intentions” and Bad Bunny, Dua Lipa, J Balvin and Tainy’s “Una Dia (One Day)”. 

Unfortunately for BTS, Ariana Grande and Lady Gaga’s “Rain On Me” took home the prize. But the ARMYs (BTS’ fanbase) were not having any of it. After the results were announced at the Grammys, the ARMYs decided to mass buy and stream “Dynamite”, proving once again the impact of BTS.

On March 15, Billboard announced that “Dynamite” was the best-selling song performed at the Grammys with 10,500 copies sold in one day. The RIAA (Recording Industry Association of America) then announced that the song had reached double platinum on March 17, selling over 2 million units.

But BTS’ achievements don’t stop there. A Korean news media announced that the “Dynamite” MV had garnered over 6.9 million views on March 15, which increased 2.3 times more than the previous day. The MV has now over 930 million views and the ARMYs are aiming for 1 billion.

Several hashtags like #SetTheNightAlightBTS and #BTSOurGreatestPrize were also trending worldwide on Twitter. A Tweet analysis done by a fan had also recorded that there were over 4.4 million tweets related to BTS, while only 1.5 million tweets were related to the Grammys (excluding BTS-related tweets).

Worldwide Twitter trends on March 15 1PM HKT (Photo by: Ysabelle Dizon)

BTS also expressed their disappointment to their fans on their livestream after the Grammys. “Honestly, I would be lying if I say I am not disappointed at all,” said J-Hope of BTS during the livestream. 

But the members were still satisfied regardless of the results and showed gratitude to their fans for all their support. “Although you may feel disappointed that we didn’t receive the award,” RM of BTS said, “we started from nothing and came this far. The path we’re on right now is thanks to you.”

Feautred Image: South Korean boy band BTS at the 2018 MelOn Music Awards on 1 December 2018. Image by TV10/TenAsia, licensed under Creative Commons (CC BY 3.0).

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