Shroffed is a digital news platform catering primarily to Hong Kong youths. A shroff typically refers to a car park cashier in East Asia or a money changer in South Asia, and the nomenclature of Shroffed speaks to its regionally characteristic news focus.

Shroffed is administered by a group of journalism students at The University of Hong Kong who hand-pick and bring to life stories covering interesting trending topics on contemporary Hong Kong society ranging from serious socio-political issues to light infotainment bites.

The Shroffed team seeks to pivot its journalistic appeal on a unique way of news presentation informed by today’s ever-evolving cyber culture, which places tremendous emphasis on multi-media delivery, lively language and experimentation with state-of-the-art technology.

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