A Recap of Milan Fashion Week’s Top 5 Most Anticipated Debuts

We embrace Fashion Month of the year as we enjoy runway shows from city to city. Milan Fashion Week returned on the 20th of September and lasted until the 26th of September with an exciting lineup of 67 fashion shows featuring a series of Spring/Summer 2023 collections from our favorite designers.

While we get ready for the new trends ahead, Milan has also witnessed yet another debut of designers pumping new blood into the industry. Here are the top 5 brands that garnered our attention for their debuts this year. Salvatore Ferragamo, Bally, Etro, and Missoni welcome a new era of creative directors as Matty Bovan enters the scene with an invitation from Dolce & Gabbana all the way from Yorkshire.

Salvatore Ferragamo

Salvatore Ferragamo is determined to rebrand itself for the next generation. 27-year-old Maximillian Davis, who originally participated in the LVMH Prize, made his debut in Milan as the new creative director of Ferragamo. He debuted his collection, reimagining the fashion house’s culture of Hollywood, and unveiled a new logo, signifying a new chapter for the brand.

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@kelela at the Ferragamo SS2023 Show. (Instagram post by @ferragamo)


As the new creative director of Bally, Rhuigi Villaseñor, the former US streetwear designer of Rhude drove the historied Swiss brand into a modern direction while paying tribute to its roots of elegance at Milan Fashion Week. The show was highly anticipated, not only did Villaseñor make his first collection debut, but Bally also broke its 20- years hiatus on runway shows on the 24th of September.

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 Bally Runway Show at Milan Fashion Week SS 2023. (Instagram post by @bally)


Etro has brought us their new creative mastermind, Marco de Vincenzo. The designer picked a location on the outskirts of Milan for its runway show and offered a fresh take on Etro’s signature paisley print, incorporating a lot of denim into the collection and emphasizing the logo.

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 Etro Runway Show SS 2023. (Instagram post by @etro)


Missoni has officially been under the lead of Filippo Grazioli. The new creative director kissed goodbye to the fashion house’s renowned kaleidoscopic knit in his debut collection, offering us a bold and colorful perspective filled with cyan, magenta, yellow and key colors.

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 Missoni Runway Show Summer 2023. (Instagram post by @missoni)

Matty Bovan

With the financial support and access to archives given by Dolce & Gabbana, the British designer Matty Bovan was able to showcase his ideas in Milan for the first time. The collection is a collaboration between D&G’s denim and corsets as well as Bovan’s prismatic knits and hand-painted fabrics.

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Dolce & Gabbana Runway Show SS 2023. (Instagram post by @babbym)

Featured image by Charlota Brunarova/unsplash

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