Apple’s new models appear on September 19. People wait in line to pick up their orders and play with the new features
How was the Apple IFC mall when this happened?
What kind of people were the ones interested in the new release?
According to Flurry Analytics and comparing it to Samsung, the two generations that are most attracted to Apple products are Millennials and Generation X, with an advantage of 4 times as many female Millennials and twice as many Generation Z, compared to men, who prefer to use Apple.
However, according to Dora, the part-time sales in the DG lifestyle store, up until recently, the most frequent buyers have been business people and Mainland citizens. These last ones were coming for the Pro Max, and the Hong Kong people usually prefer to buy the basic 17.
Listen to the opinion of Dora:
- “Mostly they buy the 17, just the basic one, or the Pro one. The Air is… less people will buy that. We still have a lot of stock.”
- “I think it is the purple one because it’s pretty. Or the green. The orange… I think people that buy Pro or Pro Max will choose orange. It’s special, people like special things.”
- “Businessmen or Mainland. Many people from Mainland come asking for the Pro Max. Hong Kong people are more likely to buy the 17, the basic. Less people have bought the Air.
- “Their impression of it, the changes, the appearance of it, and the color of it. Especially the orange one, many people come to say: “The orange one”. And also the Air, many people will come to see the Air, that is so slim. Watches are fine just because the updates are not really big, and the price is the same so not many people ask for it. AirPods neither because we didn’t have stock yesterday, we started today.”
And what are people thinking so far?
There has been news claiming that in the stores of Hong Kong, London, and New York, the exposed iPhones were already damaged, especially the dark blue one. Bloomberg and Infobae report about the claims of the visitors posting on social media that, although Apple promised better resistance on the new models, there were notable scratches within the first two days of their release.
There has been a lot of comparison with previous models.
- Battery tests
- Camera tests
- Appearance tests
- New features
However –and maybe as a result–, the pick-up queues were still going around the IFC mall, each individual for their own reasons. Kat and Ada assured that what they were most excited about was the new security that iOS26 provided, Gabriel for getting his usual new iPhone every two years, and Marcy because she had the expectancy of starting the new year with “the best one so far”. Although there are always going to be people who prefer to stand, watch, and wait for the next year.